HOW TO NAIL SEO WITH YOAST! Become a master of SEO using the Yoast plugin for wordpress! --> Click through to the blog for a guide and step-by-step screenshots of the process!

I have to be honest with you. Before I found Yoast, I didn’t really care about SEO. It’s sounds so dull and so cumbersome – Search Engine Optimization. Fortunately, using the Yoast plugin, SEO is easy and quick, and taking that extra time benefits your blog immensely. We spend hours and hours writing our posts – let’s get them out there!

Plugins are one of the reasons I love having a self-hosted WordPress blog. If you run a WordPress blog, you’re probably already familiar with plugins. If you are not familiar with plugins, you should be! Plugins are extensions to your site. These extensions add features to your blog and gives your page additional functionality.

DOWNLOAD YOAST

You can download a plugin by clicking “Plugins” in your menu. Choose “Add new” in the top of the page, search for the plugin you want and install it. After installing it, you will have to activate it by clicking “activate”. It’s that simple.

But enough about plugins. You are here to learn how to use Yoast and have your site pop up in the search results on google!

When you have downloaded, installed and activated Yoast, the plugin will appear below your posts in the editor. Like this:

Skærmbillede 2016-01-05 kl. 12.45.19

Take a look at the picture. This is how the plugin looks before you do anything to optimize your post. As you can see from the title of the post, it’s all about coming up with great blog post ideas. The title is fine, but I have not yet chosen a keyword.

When you choose your keyword, think about what you would type into google if you were looking for your post. I think I’ll go with “blog post ideas”.

Related: How To Come Up With Great Blog Post Ideas

 

Skærmbillede 2016-01-05 kl. 12.51.46

FIX THE PROBLEMS

Now, look at the color-coded ratings. As always, green dots are good, red dots are bad.

I have done something right. The keywords appear in my title and in the URL. I’ve written a fair bit more than the recommended minimum, and it’s my first time using this exact keyword. So, that’s all peachy, but I’m not done.

Now, it’s time to fix the problems. I start by editing my image and adding the keyword. Remember, the Alternative Text is the text that pops up if someone pins your image, so make sure to make the text as engaging as possible and to tell people to click through to visit your blog.

Skærmbillede 2016-01-05 kl. 13.03.14
One major problem is that my keyword density is 0%. I have to make sure that my keyword appears in my post. Ideally, the density should be 1% so, in this post, I would have to write my keyword 11 times.

It’s not always possible without ruining the text, but I want to get that green light, so I change a little here and there and end up with 8 keywords and a density of 0,7% which is good. I also make sure to use the keyword in one of my subheadings.

Skærmbillede 2016-01-05 kl. 13.20.01
Now, it’s time to write my meta description. The meta description is the snippet of text people will read on google. If you don’t write a specific meta description, the search engines will just use the first couple of lines in your post.

Now, it’s time to write my meta description. The meta description is the snippet of text people will read on google. If you don’t write a specific meta description, the search engines will just use the first couple of lines in your post.

Skærmbillede 2016-01-05 kl. 13.30.03

This is the finished result. Not all the dots are green, but I don’t want to move the keywords to the beginning and sacrifice my title. Remember, Yoast is only focused on SEO! You are the only one who knows how you want your post to be, and you know when enough is enough.

Your post still has to be readable and not feel like something generated by an SEO machine!

Yoast is definitely one of my favourite plugins, and I can’t recommend it enough. So, if you are the proud owner of a self-hosted WordPress site, go get yourself that guardian angel of plugins! You won’t regret it.

 

 

 

how-to-optimize-get-it

1 Comment on How To Nail SEO Using The Yoast WordPress Plugin

  1. bubblers
    April 26, 2016 at 4:20 pm (2 years ago)

    Thanks for the great tips on Yoast, new to all this need all the help I can get.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Comment *